Why Do Soccer Players Walk Out With Kids Before a Match?

If you've watched a football match, you've seen it: players walking onto the pitch holding hands with young children. It's such a familiar sight that most fans barely think about it. But why do soccer players walk out with kids before a match? The answer goes back decades.

TL;DR: Players walk out with children to promote the sport's family values, fulfil a FIFA Fair Play initiative, and give young fans an unforgettable experience.

The Origin of the Tradition

The practice began properly in the 1990s when FIFA and UEFA launched their "Player Escort" programmes. The idea was simple: bring children onto the pitch to promote the message that football is a family sport built on values of respect and inclusion.

Today, matchday mascots are a staple of professional football across the Premier League, La Liga, Champions League, and World Cup finals.

Why Children Specifically?

Several reasons make this tradition meaningful:

Symbolism — children represent the future of the sport
Fair Play message — FIFA's initiative reinforces integrity and respect
Memorable experience — for most kids, it's a once-in-a-lifetime moment
Human connection — the contrast between elite athletes and young fans is powerful on broadcast

How Children Are Selected

Player escorts are typically chosen through club partnerships with schools, charities, or sponsors. Some clubs offer the opportunity through their youth academies, while others raffle places among season ticket holders. It's often a reward for academic achievement or community involvement.

Frequently Asked Questions

Do all soccer players walk out with kids?

In professional matches, yes — it's standard practice in most major leagues and international tournaments. Some competitions even require it as part of their regulations.